A passage out of Don Delillo’s novel, White Noise, makes for a good reflection for us American consumers after the passing of Black Friday and Cyber Monday,
I shopped for its own sake, looking and touching, inspecting merchandise I had no intention of buying, then buying it.
“…The encounter put me in the mood to shop. I found the others and we walked across two parking lots to the main structure in the Mid Village Mall, a ten-story building arranged around a center court of waterfalls, promenades and gardens. Babette and the kids followed me into the elevator, into the shops set along the tiers, through the emporiums and department stores, puzzled but excited by my desire to buy. When I could not decide between two shirts, they encouraged me to buy both. When I said I was hungry, they fed me pretzels, beer, souvlaki The two girls scouted ahead, spotting things they thought I might want or need, running back to get me, to clutch my arms, plead with me to follow. They were my guides to endless well-being…My family gloried in the event. I was one of them, shopping, at last. They gave me advice, badgered clerks on my behalf. I kept seeing myself unexpectedly in some reflecting surface. We moved from store to store, rejecting not only items in certain departments, not only entire departments but whole stores, mammoth corporations that did not strike our fancy for one reason or another. There was always another store, three floors, eight floors, basement full of cheese graters and paring knives. I shopped with reckless abandon. I shopped for immediate needs and distant contingencies. I shopped for its own sake, looking and touching, inspecting merchandise I had no intention of buying, then buying it. I sent clerks into their fabric books and pattern books to search for elusive designs. I began to grow in value and self-regard. I filled myself out, found new aspects of myself, located a person I’d forgotten existed. Brightness settled around me. We crossed from furniture to men’s wear, walking through cosmetics…I traded money for goods. The more money I spent, the less important it seemed. I was bigger than these sums. These sums poured off my skin like so much rain. These sums in fact came back to me in the form of existential credit. I felt expansive, inclined to be sweepingly generous…We ate another meal. A band played live Muzak. Voices rose ten stories from the gardens and promenades, a roar that echoed and swirled through the vast gallery, mixing with noises from the tiers, with shuffling feet and chiming bells, the hum of escalators, the sound of people eating, the human buzz of some vivid and happy transaction.
We drove home in silence. We went to our respective rooms, wishing to be alone. A little later I watched Steffie in front of the TV set. She moved her lips, attempting to match the words as they were spoken.” (p. 83, 84)